Saturday 25 May 2013
Queretaro, Mexico,- Mabe, the Mexican home appliances manufacturer, stays as leader in the Mexican market and is the company with the largest share in “Change your old one for a new one” program, which the Federal Government implemented to replace old refrigerators for new more environment friendly appliances. Mabe wants to take this initiative to other home appliances.Francisco Anton Gabelich, Research, Development and Innovation Manager in Mabe’s Technology and Projects Center, said that in 2009 they had a 44.9% share in FIDE Energy Savings Program.
“We have a good image among consumers, who trust our products, which provide great benefits, such as saving energy and we are therefore asking the program, which still has some more months to go, is also applied to washing machines, to save not only power but water as well”.
Only in Mabe’s Queretaro Plant, 7 thousand 400 refrigerators are produced every day, close to 1 million 100 thousand per year in four production lines, where frigo-bars, large refrigerators and conventional refrigerators are assembled.
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