| Mission & Philosophy |
| Sara Lee Corporation's mission is to build leadership brands in consumer packaged goods markets around the world. Our primary purpose is to create long-term stockholder value |
Sara Lee Corporation is committed to the principle of decentralized management. The company is organized into a large number of discrete profit centers, each led by an operating executive with a high degree of authority and accountability for the performance of that business. Operating executives are selected and developed based on their ability to succeed in this entrepreneurial environment. Success at Sara Lee Corporation is measured by performance, and the company makes use of numerous reward systems to motivate management to achieve an outstanding level of performance. This management philosophy is a defining and enduring attribute of Sara Lee Corporation. |