MOTOROLA,
YOUR WINGS
This company has
dedicated itself to a permanent care of its image and that is why high sums have been
invested in its strategies of marketing, promotion, publicity and public relations as
shown by the “Motorola, Your Wings, Take Your World With You” campaign.
The Wings constitute one of the
most perfect designs of nature, they are light as air and for publicity effects they have
been surprisingly designed.
The use of Wings allows Motorola
to go back to the altitudes and represent a leadership image.
When Motorola decided to open its
wings, it resided in the justification that its personal communication media are designed
with only one objective: giving freedom, allowing the take off of men and helping its
clients to take their world with them, being permanently communicated to their family,
company, environment.
Through this concept, Motorola
committed itself to launch at the market products so light and confident that they pass of
being a part of the human being, without being noticed, the same as the wing for an angel.
These are some of the key
concepts that have helped companies to maintain its leadership, after consolidating a
positive and solid image before its key audiences at intern and extern level.
